FXMedia conference spotlights AI moving into everyday work

FXMedia Internet Pte Ltd used its July 23-24 developer conference in Jakarta to show how generative AI is shifting from experimentation to practical use across design, development, operations and business teams. The event also highlighted the need for human judgment, quality standards and cross-functional training as AI adoption expands.

Why it matters: - FXMedia Developer Conference 2026 framed AI adoption as a workplace change, not just a technology upgrade. - The event focused on how organisations can use AI to support everyday work across development, content creation, business operations and innovation. - The conference showed how companies are pairing AI with extended reality, spatial computing and interactive tech to build new workflows and experiences.

What happened: - FXMedia Internet Pte Ltd hosted FXMedia Developer Conference 2026 on July 23-24 at Hotel Santika Kelapa Gading in East Jakarta, Indonesia. - The conference ran under the theme “AI and Automation.” - Teams from technology, design, business and operations attended sessions on practical AI use, automation and emerging technologies. - Mark Wong, Founder and Director of FXMedia Internet Pte Ltd, said the conference was designed to help teams experiment, challenge conventional thinking and collaborate.

The details: - XR, design, web development, quality assurance and business development teams shared how they are using AI and automation in their workflows. - Generative AI was presented as a tool for ideation, content creation, development, internal processes and rapid prototyping. - Guest speaker Sharon from Purple Dream delivered a session titled “Humans Don’t Run on Data. Humans Run on Stories,” focusing on how people interpret information through stories, emotions, context and lived experience. - The session raised the question of how organisations can adopt stronger AI tools without losing creativity, judgment and meaning. - Jude J.L. Martinez from BINUS University presented “AI-Augmented Developer: Boosting Productivity Without Losing Code Quality.” - Jude J.L. Martinez focused on using AI to raise productivity while maintaining technical quality, discipline and accountability. - The Claude AI Challenge and Gen AI Challenge pushed cross-functional teams to build solutions with generative AI in a limited time. - Participants were asked to use AI through the full solution-development process, from ideation and prototyping to collaboration and delivery. - The challenges were open beyond traditional developer roles, giving operations staff and other employees a chance to experiment with AI. - FXMedia’s technology showcase included SPARK AI, AR and AI glasses, FLARE transparent interactive display, Apple Vision Pro, Meta Quest and the Haptic Bicycle. - SPARK AI demonstrated generative AI for content creation, learning materials and workflow automation. - The AR and AI glasses were shown as hands-free tools for contextual digital information. - The Haptic Bicycle demonstrated how physical movement and haptic feedback can combine with digital environments.

Between the lines: - The conference made a clear point: AI adoption is becoming less about access to tools and more about whether teams know how to use them well. - The emphasis on stories, judgment and code quality suggests AI is being positioned as an assistant, not a replacement, for human expertise. - The inclusion of operations teams and younger participants points to a broader talent strategy, not just a developer-focused event. - The industry-academia theme reflects a growing need for training pipelines that prepare workers for AI-heavy jobs.

What's next: - FXMedia’s message points toward broader internal adoption of AI across functions as tools become easier to use. - The company’s format suggests future events may keep blending hands-on challenges with product demos and academic participation. - More organisations are likely to test AI in workflows that combine automation with human review, especially where quality and judgment matter.

The bottom line: - FXMedia’s conference presented AI as an everyday operating capability, with human creativity and oversight still central to value creation. - More information is available in the company's announcement.