LEPAS invites 300 global ambassadors to test EVs in real-world driving

LEPAS will host more than 300 test-drive ambassadors from global markets at its first Global Elegant Lifestyle Week in Wuhu, China, from Oct. 18-24. The event is designed to show how the Chery premium NEV brand’s smart features perform in everyday driving and parking, while collecting feedback to shape future products.

Why it matters: - LEPAS is using real-world test drives to prove its NEV lineup can make everyday driving and parking easier, not just showcase features on paper. - The event also gives the Chery premium brand direct feedback from drivers in multiple markets, which could influence future product and ecosystem development. - The company is positioning Elegant Technology as a core selling point as it expands globally.

What happened: - LEPAS will host more than 300 test-drive ambassadors from global markets during its first Global Elegant Lifestyle Week in Wuhu, China, from Oct. 18-24. - Guests from the United Kingdom, Thailand, Brazil, Indonesia and South Africa are expected to test the brand’s NEV lineup in everyday driving scenarios. - The test drives will cover city driving, challenging road conditions and intelligent parking. - The event theme is “TOGETHER IN ELEGANCE.”

The details: - The lineup highlighted includes the L4, L6 and L8, which LEPAS says are designed for different drivetrain preferences and mobility needs. - Ambassadors will evaluate throttle response, steering and driving stability across the models. - LEPAS L8 PHEV will feature Automated Parking Assist, Remote Parking Assist and Super Intelligent Valet Parking. - Participants will test those parking systems in different parking situations. - LEPAS says the goal is to show how intelligent assistance can make parking easier and more convenient. - The week will also include direct interaction between LEPAS and the ambassadors to gather driving feedback from users in different cities. - LEPAS says the insights will help guide further improvement of its technologies and broader user ecosystem. - The event will also showcase Chery Auto’s latest intelligent innovations, including AiMOGA robots that attendees can interact with onsite. - A full English announcement is available as the company’s announcement.

Between the lines: - The format suggests LEPAS wants to frame technology as something drivers feel in daily use, not just a list of specs. - Bringing in ambassadors from multiple countries signals that LEPAS is testing how well its brand message travels across markets with different driving habits and expectations. - The focus on parking automation and city driving points to practical use cases that matter most in dense urban markets.

What's next: - LEPAS will use the week’s feedback to refine its technology and user experience strategy. - The company is likely to keep leaning on global test drives and localized engagement as it grows outside China. - LEPAS says it plans to continue building toward its goal of becoming the Preferred Brand for Elegant Mobility Life.

The bottom line: - LEPAS is trying to turn premium EV technology into an everyday driving experience that feels simple, calm and globally relevant.